Chapter 1: Why Did I Choose This Topic
I chose to research and present a werkstuk over Adidas because Adidas is a globally recognized sports brand that has a rich history and a significant impact on the sports industry. As a fan of sports and athletic apparel, I have always been intrigued by the evolution of popular sports brands like Adidas and wanted to delve deeper into their story.
Chapter 2: Sources of Information
In gathering information for my werkstuk over Adidas, I referred to various sources to ensure a comprehensive understanding of the brand's history, innovations, and global influence. Some of the sources I consulted include:
- Spreekbeurt Adidas by Martijn De Beijer on Prezi
- Spreekbeurt Adidas by Julia VDM on Prezi
- Adidas presentatie by Koen Goossens on Prezi
- Adidas Case Study
- The History of Adidas: A Background of Collaboration
- Adidas: The Brand's History, Innovations, and Global Impact
Chapter 3: The History of Adidas
Adidas is a German multinational corporation that designs and manufactures sports shoes, clothing, and accessories. The brand was founded in 1949 by Adolf Dassler, who previously co-founded the popular sports brand Puma. The name Adidas is a combination of Adolf's nickname, Adi, and the first three letters of his last name, Dassler.
Adidas quickly gained recognition for its innovative sports footwear, with the introduction of the first-ever screw-in stud football boots in 1954. This groundbreaking design revolutionized the game of football and solidified Adidas's reputation as a leading sports brand.
Over the years, Adidas continued to push the boundaries of sports apparel technology, introducing advancements such as the first-ever tracksuit in 1967 and the iconic Adidas Superstar sneakers in 1969. The brand's commitment to innovation and performance has made it a favorite among athletes and sports enthusiasts worldwide.
Chapter 4: Adidas's Global Impact
Today, Adidas is one of the largest sportswear manufacturers in the world, with a presence in over 160 countries. The brand's iconic three stripes logo is instantly recognizable and symbolizes quality, performance, and style.
Adidas has established partnerships with top athletes and sports teams, further solidifying its position as a leader in the sports industry. The brand's collaborations with celebrities and designers have also contributed to its popularity among a diverse range of consumers.
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